Masala by 2 Content — second owned IP

The Talentribe's owned-IP portfolio is not a single show. After FanDaMental, Masala by 2 Content — 1 ಮಸಾಲ by-2 Content — is the second property.

It sits in the same idea as the awards and the meetup: formats the company owns, rather than a one-off campaign a brand rents.

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